Mise-En-Scene

The "costumes" for the characters will be as follows:
Sam- Flat caps, jeans, jackets, polo tops. These items of clothing are commonly seen being worn by "geezers".
Lucy- A blue top, anything pretty.

The props will be as follows:
Sam- In the majority of shots, he will be holding a cigarette, or drinking beer. He will also have his phone in some shots to help describe the story line, or narrate the lyrics.

The locations:

Brighton has a very playful and flirty atmousphere. This is very appropriate for the theme of our song. Likewise with a park. The kebab shop is actually mentioned in the music video. It also have connotations with being very "laddish". Likewise again, with the pub, if not more so.

Representation in my video

Locations list

Here is a list of the locations we are planning to use. Click on the image to enlarge it. I created the picture on Wordle.

List of people involved

Tom Whelan- Filmer, director and editor

Jack Morris- Filmer, director and editor

Jack Hargreaves- Filmer, director and editor

Charlie Holt- Filmer, director and editor

Sam Dempster- Sam is our main male actor. The story will be continuously following him and his “story”. He will also act as the performer in some cases.

Lucy Hyner- Lucy is our main female actor. The story will focus around Sam, however as Lucy will appear quite a lot with him, she features nearly just as much as Sam does. Because the song is coming from the male actors point of view, she will not be performing.

List of props

Here is a list of props that we will need for our music video. Click the image to enlarge it. I created it using Wordle.

Analysis of 2 digipak adverts

You can tell that this advert for a digipak is for quite a mellow genre of music. This is seen from the rural image in the advert. It consists of a big field, with trees at the end and animal in the middle.

The colour used for the font has the same conventions as the mood of the image. The colours are white and brown, which are the same colours as trees, mud and clouds. The colours make you thing of very natural things, which is obviously portrayed in the image as there is grass and alot of sky, etc.

The font wouldn’t usually be related with a rural setting, however because some of the font has been scratched away, it gives the impression of it being dirty. I would have chosen a much less modern and stylish font to go with the theme of the advert, however not knowing the actual style of music, it is hard to tell what look they are going for.

The image choice gives off a sense of purity to the advert. This would reflect the genre of music the advert is advertising. As the image lacks quite a bit of content, it almost makes you think more about what is in the actual image, and why it is there. This, I think, is very effective.

The advert is quite a stereotypical advert- it has one main image, the artists name and album cover at the top, and other details at the bottom of the page. This, as well as it giving all of the required information, is quite stereotypical, so audiences can immediately relate to the advert.

This second advert has been created in black and white, except for the girl’s lips and pill inside her mouth. This gives off quite a sexual image to the audience. It also draws attention to her lips, reinforcing the sexual image. You also cannot see the woman’s eyes. This gives her a sense of anonymity.

The fonts colour is all in black to carry on with the black and white theme, but it is also in quite a narrow and stylish font. This font was commonly used in adverts for older films, so it reminds you of old fashioned films slightly. The lack of colour draws focus to the coloured lips and pill much more. It makes them stand out and draws more attention and importance to these coloured objects, and makes the audience wonder why they are in colour, and what the significance is.

The layout of the advert is similar to the last advert; however all of the writing is at the bottom of the page. This puts the main focus on the image. It is slightly less conventional than the last advert, however it still meets the typical criteria of an advert, and advertises the CD well.

Analysis of 2 digipaks

Above is the first digipak that I will analyse. Just by looking at the digipak, you can tell that it is an urban and poppy genre of music. This is seen through the bids eye view image of a city, the colourful writing and font used, and style of clothes the person is wearing on the digipak. The colours are a massive giveaway too. Not many other genres would have bright poppy colours.

The colours used are extremely bright and colourful. This gives the album a more playful and happy feel to it. If the colourful font wasn’t there, and it was just the image of the man and the street, you wouldn’t really have any emotions about it, if anything, slightly sad; however the colours brighten it up a lot, and change the mood completely.

The wording used is also quite “urban”. Phrases like “’N’” and “Nite” give out the conventions of urban culture. The font used for these phrases are also quite stylish and young, also having the same conventions as urban music.

The images of the city remind you of life on the “street”. Like I have said many times before, this image is related to urban culture. Many teens and young adults will be able to relate to this image and the idea, and they fill find pleasure with this.

The same image has been used for three of the four sides. Normally this would look strange, however on one of the images they have placed the image of a man there, and on the other, it has been cut away slightly to fit on the CD. Because of this, you can hardly notice.

The picture of the man has been placed on the front cover. This is so it looks like the main side. The inside has been left blank apart from the main image used. The back side uses a slightly different image, but also includes text on it, writing about the album.

It is a fairly standard digipak, having four sides, with the typical features such as an image of the artist, logo, track listing ect.

Here is the second digipak that I will be analysing. Unlike the first, this album looks a lot darker, triggers more emotions and looks more spiritual. Looking at the digipak, you can tell that the genre of music is a lot calmer, and perhaps uses instruments such as pianos and acoustic guitars.

Most of this album is quite dark; however there are really bright spots where there are candles. This drags a lot of attention to them, and referring back to a point I made earlier, makes the album look quite spiritual.

There is big font on the front cover telling us the name of the singer and the album. The font style is quite wavy and stylish. This reinforces the idea that the album is quite emotional and spiritual. The writing on the back cover is also quite wavy, again, showing the previous idea.

The images of the lead singer are quite neutral; nothing is really happening in them and she has a blank expression on her face. This makes us think about her feelings and thoughts. The images of candles make her seem quite peaceful too, referring back to the emotion given off by the digipak.

Two very similar images of herself have been used. This is surprising because you would expect a slightly wider variety of images on a digipak, even if she is just pulling a different pose, however the two images wouldn't appear next to each other, so it wouldn't be that obvious.

List of equipment

Below is the list of equipment that we will need for a typical day of shooting. I created the list on Wordle. Click on the image to view it larger.

Research into the music industry

The first form of “music videos” was originally known as “illustrated song”. The idea was first used in 1894 by Edward B. Marks and Joe Stern to promote sales of their song “The Little Lost Child”. The “video” consisted of a series of still images being projected onto a screen alongside their live performances. Nowadays, they can be shown on gigantic HD screens, or on HD screens that fit in our pocket! The cost of music videos can vary hugely. They can range from an amateur made music video that could cost a few hundred pounds to make, or range to the more expensive ones, costing up to $10,000,000! This was the music video of "Scream" by Michael Jackson and Janet Jackson.



The production of music videos can be outlined in seven steps shown below

1. A meeting with the band and everyone else involved must be made. This is so the purpose of the music video can be made, and jobs and roles assigned.
2. The music video must then be outlined. This means it must be decided whether the music video will have a simple, or complicated plot, etc…
3. The shooting dates and locations must then be created.
4. Filmmaking equipment must then be acquired.
5. The video must then be shot according to the shooting schedule ect…
6. Editing software must then be purchased to edit the video.
7. Finally, the video must be shared via YouTube, and handing out DVDs with the video on.

The purpose of music video tends to be specifically for promotional purposes. This is so the band/ artist will get more recognition from the public and become more and more popular. Sometimes, music videos can also be used as an art form- it will work as one with the song.

Audiences typically access music videos through two areas, the TV, and YouTube. There are many channels now days, specifically designed to air music videos of all different genres. The music videos that are shown, however are normally the famous ones, that people already know about. YouTube gives audiences a chance to view other music videos, that are not often shown of the TV. This is a great opportunity for amature musicians, as they can create their own music video with a small budget, and post it on the internet free of charge, for anyone to see.