Research into the music industry

The first form of “music videos” was originally known as “illustrated song”. The idea was first used in 1894 by Edward B. Marks and Joe Stern to promote sales of their song “The Little Lost Child”. The “video” consisted of a series of still images being projected onto a screen alongside their live performances. Nowadays, they can be shown on gigantic HD screens, or on HD screens that fit in our pocket! The cost of music videos can vary hugely. They can range from an amateur made music video that could cost a few hundred pounds to make, or range to the more expensive ones, costing up to $10,000,000! This was the music video of "Scream" by Michael Jackson and Janet Jackson.



The production of music videos can be outlined in seven steps shown below

1. A meeting with the band and everyone else involved must be made. This is so the purpose of the music video can be made, and jobs and roles assigned.
2. The music video must then be outlined. This means it must be decided whether the music video will have a simple, or complicated plot, etc…
3. The shooting dates and locations must then be created.
4. Filmmaking equipment must then be acquired.
5. The video must then be shot according to the shooting schedule ect…
6. Editing software must then be purchased to edit the video.
7. Finally, the video must be shared via YouTube, and handing out DVDs with the video on.

The purpose of music video tends to be specifically for promotional purposes. This is so the band/ artist will get more recognition from the public and become more and more popular. Sometimes, music videos can also be used as an art form- it will work as one with the song.

Audiences typically access music videos through two areas, the TV, and YouTube. There are many channels now days, specifically designed to air music videos of all different genres. The music videos that are shown, however are normally the famous ones, that people already know about. YouTube gives audiences a chance to view other music videos, that are not often shown of the TV. This is a great opportunity for amature musicians, as they can create their own music video with a small budget, and post it on the internet free of charge, for anyone to see.