Above is the first digipak that I will analyse. Just by looking at the digipak, you can tell that it is an urban and poppy genre of music. This is seen through the bids eye view image of a city, the colourful writing and font used, and style of clothes the person is wearing on the digipak. The colours are a massive giveaway too. Not many other genres would have bright poppy colours.
The colours used are extremely bright and colourful. This gives the album a more playful and happy feel to it. If the colourful font wasn’t there, and it was just the image of the man and the street, you wouldn’t really have any emotions about it, if anything, slightly sad; however the colours brighten it up a lot, and change the mood completely.
The wording used is also quite “urban”. Phrases like “’N’” and “Nite” give out the conventions of urban culture. The font used for these phrases are also quite stylish and young, also having the same conventions as urban music.
The images of the city remind you of life on the “street”. Like I have said many times before, this image is related to urban culture. Many teens and young adults will be able to relate to this image and the idea, and they fill find pleasure with this.
The same image has been used for three of the four sides. Normally this would look strange, however on one of the images they have placed the image of a man there, and on the other, it has been cut away slightly to fit on the CD. Because of this, you can hardly notice.
The picture of the man has been placed on the front cover. This is so it looks like the main side. The inside has been left blank apart from the main image used. The back side uses a slightly different image, but also includes text on it, writing about the album.
It is a fairly standard digipak, having four sides, with the typical features such as an image of the artist, logo, track listing ect.
It is a fairly standard digipak, having four sides, with the typical features such as an image of the artist, logo, track listing ect.
Here is the second digipak that I will be analysing. Unlike the first, this album looks a lot darker, triggers more emotions and looks more spiritual. Looking at the digipak, you can tell that the genre of music is a lot calmer, and perhaps uses instruments such as pianos and acoustic guitars.
Most of this album is quite dark; however there are really bright spots where there are candles. This drags a lot of attention to them, and referring back to a point I made earlier, makes the album look quite spiritual.
There is big font on the front cover telling us the name of the singer and the album. The font style is quite wavy and stylish. This reinforces the idea that the album is quite emotional and spiritual. The writing on the back cover is also quite wavy, again, showing the previous idea.
The images of the lead singer are quite neutral; nothing is really happening in them and she has a blank expression on her face. This makes us think about her feelings and thoughts. The images of candles make her seem quite peaceful too, referring back to the emotion given off by the digipak.
Two very similar images of herself have been used. This is surprising because you would expect a slightly wider variety of images on a digipak, even if she is just pulling a different pose, however the two images wouldn't appear next to each other, so it wouldn't be that obvious.
Two very similar images of herself have been used. This is surprising because you would expect a slightly wider variety of images on a digipak, even if she is just pulling a different pose, however the two images wouldn't appear next to each other, so it wouldn't be that obvious.
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