Analysis of 2 digipak adverts

You can tell that this advert for a digipak is for quite a mellow genre of music. This is seen from the rural image in the advert. It consists of a big field, with trees at the end and animal in the middle.

The colour used for the font has the same conventions as the mood of the image. The colours are white and brown, which are the same colours as trees, mud and clouds. The colours make you thing of very natural things, which is obviously portrayed in the image as there is grass and alot of sky, etc.

The font wouldn’t usually be related with a rural setting, however because some of the font has been scratched away, it gives the impression of it being dirty. I would have chosen a much less modern and stylish font to go with the theme of the advert, however not knowing the actual style of music, it is hard to tell what look they are going for.

The image choice gives off a sense of purity to the advert. This would reflect the genre of music the advert is advertising. As the image lacks quite a bit of content, it almost makes you think more about what is in the actual image, and why it is there. This, I think, is very effective.

The advert is quite a stereotypical advert- it has one main image, the artists name and album cover at the top, and other details at the bottom of the page. This, as well as it giving all of the required information, is quite stereotypical, so audiences can immediately relate to the advert.

This second advert has been created in black and white, except for the girl’s lips and pill inside her mouth. This gives off quite a sexual image to the audience. It also draws attention to her lips, reinforcing the sexual image. You also cannot see the woman’s eyes. This gives her a sense of anonymity.

The fonts colour is all in black to carry on with the black and white theme, but it is also in quite a narrow and stylish font. This font was commonly used in adverts for older films, so it reminds you of old fashioned films slightly. The lack of colour draws focus to the coloured lips and pill much more. It makes them stand out and draws more attention and importance to these coloured objects, and makes the audience wonder why they are in colour, and what the significance is.

The layout of the advert is similar to the last advert; however all of the writing is at the bottom of the page. This puts the main focus on the image. It is slightly less conventional than the last advert, however it still meets the typical criteria of an advert, and advertises the CD well.